CHINA GATHERING @ SXSW event schedule (pdf download)

to Mar 15

SXSW Music Showcase: MTA Festival X WR/OC Records: China Night


Yong Poc

Yong Poc, a generation of 1997, also known as the King of Geek. He is an outstanding rapper in the geek’s world, the best game player in the rapper’s gang. We name his music style as OTAKU Rap.

Young Poc is good at the trap, and his songs are related to his geek’s lifestyle, he is “the weirdest weirdo” in the Hip-Hop and geek’s circle.

Poc's songs describe the world of his imagination, sometimes he is the monster who destroys the imagined world, and sometimes he is the knight who saves his princess. He is famous for his weird lyrics and the smooth flow,and the fans are calling him the weirdest rapper.



Lows0n, who born after 1995 as a new generation of musicians, an existence that cannot be defined. Her Chinglish translation is retarded child but not a mentally retarded child in a broad sense. It means unlimited space for transformation and development. She is a sustainable child warrior with both low energy and high energy. She is good at translating all musical styles into children's styles, yet she is serious but lively.



YOUNG13DBABY, whose birth name is Pema Tenzin and was born in Maqu grassland in 1998, a Pisces awe-inspiring Tibetan boy. He started hip-hop at the age of 12 and became obsessed with Lil Wayne and Asian rapper D-pryde. He founded MXC RECORDS at the age of 16. Because the lyrics of "Dirtysouth in da TIBET" contained several proud words such as "16-year-old label owner", it caused controversy in the Tibetan rap circle and he became the first minor label manager and a unique existence. Through continuous efforts and accumulating works, he shot as well as edited and promoted his first MV with my brother. So that once the MV of “Go Flex” was released, it won a cumulative playing rate of nearly 700,000.



In the decade that’s passed since YEHAIYAHAN (also known as ChaCha) first found her sound with legendary Shanghai bass crew Sub-Culture, she has become one of China’s most prolific, dynamic, and magnetic independent musicians. Virtually none of her peers have clocked as many collaborations with world-renowned underground tastemakers — international names like Clive Chin, Kode9, Jimi Tenor and Matthieu Chedid, as well as homegrown heroes J-Fever, Lil Akin and Soulspeak, to name a few — nor as many high-profile appearances at music festivals and industry showcases around the world. Though she came up in the sound worlds of hip-hop, Soul, dub, bass, and trip-hop, Her sound has evolved greatly in the 10+ years that she’s been making music, but YEHAIYAHAN heart, soul, and fiercely independent spirit are the constants that mark her out to this day as one of China’s most important and extraordinary musical talents.
Red Bull Music Academy 2011 alumni, the first Chinese singer been on the world biggest reggae festival ROTOTOM, her project AM444 's single "Lies-Jay.Soul Remix"also selected in NBA2K16 by Spike Lee.



In 2017, KUCCI released his first single "Get It (feat. Okasian)" in cooperation with Okasian in Korea, and meanwhile he officially debuted. KUCCI has been living in China since he was a child, and he has been exposed to rap music in the fifth grade of elementary school. At the age of 19, he began to create music. He had not received systematic music education, and his originally motivation is just to simply express his own ideas. He added that there is another real reason: no money to buy accompaniment. So he began to learn how to make music by himself.
The 97-year-old rapper can't be seen that he is a newbie. He owns a large number of fans and audiences in both Korea and China. He has worked with Hash Swan and Okasian many times in South Korea. In China, he is active in various hip-hop parties and has worked with many outstanding musicians as well. He is a combination of creation and production talent. Although his long-term foreign life has made his Chinese expression somewhat poor, fans can feel truth from his words.



NINEONE#,a female rap star who was born on December 15th, 1996. In 2018 she graduated from Shanghai Theatre Academy. By the end of 2016, she started her rap career, and the growth was fast. With multiple composing style and unique voice, she gained lots of popularity, and it only took less than a year. Her music hit "Puma" listed as the top 10 hit hip-hop songs in NetEase Music, it also went viral on the Douyin video site. NineOne#'s music is not limited to one specific genre, she also likes to challenge herself and truly express what she wants from the aspects of the music genre, lyrics composing, vocal etc. In addition to rap, NineOne# is also good at making hooks, creating catchy and brainwash melody. In 2018 Shanghai, she performed at the WR/OC music festival and the Electric Lady Music Festival, and the audiences are crazy for her.


Artux Surfin Boi (AKIN X VISUDY)

Artux Surfin Boi is a Chinese music group of the artist Akin and the producer Visudy, they are the representative of Chinese neo-soul.
Visudy studied classical music since he was little, even that he never restrict his Futuristic music style from R&B、Soul、Funk, his music is refreshing with a retro touch.
Akin wins over thousands of fans by his unique voice. Raised by his grandfather who is the famous poet in Kazakh. So the fabulous poetry, the futuristic composing style, the tremendous bass sound, and the beautiful melody are in his blood that brainwashed you. With the emotional expression, Akin's lyrics can touch your soft spot of your heart.
Akin and Visudy are composing together, remix the acoustic instruments, vocal, with the electronic element. Lots of classic songs like future R&B have been composed so far.

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to Mar 12

SXSW CaoTai Music China Showcase



STOLEN 秘密行动 is :
- 6 letters, two dots and four Chinese characters
- STrange OLd ENtertainment
- A Chengdu-based band started in 2008 ( 10 years of existence in 2018 )
- 6 people with different music backgrounds ( a bit like if Kraftwerk, Air, Aphex twin, Joy Division, Massive Attack, and Nine-inch nails decided to make a band together )
- 6 people from 4 different cities located from Sichuan to France crossing Xinjiang
- 100% self-made original visuals so you can’t see them anywhere else
- 4 China tours between 2013 and 2017 for 73 shows
- A first self-released EP home-recorded « Strange Old-fashioned- Entertainment » in 2013
- A first album recorded in Taiwan and released by Dafu records « Loop » in 2015
- A second EP « ST.OL.EN » in 2017 produced by the freshly met Mark Reeder
- A second album in progress produced by Mark Reeder planned for 2018
- An international career just started in December 2016 playing five shows during their first two trips abroad in Switzerland, France, and Reunion island nearby Madagascar

SXSW Schedule


LIA LIA is a Chinese - German-born pop artist, currently based in Berlin and LA. Her understated vocals paired with subdued electro fizzes will pull you immediately into her own unique bubblified universe of bittersweet youth and the agony of love. After growing up with dark fairy tales and their mysticism, LIA LIA’s first musical impact was the Chinese opera and chorale preludes, which she sang and performed throughout her childhood. She lived with her artist parents in an old factory building in a small village in
Germany until it got torn down and a university complex in Chengdu, China. At the age of 17, she moved to Shanghai and afterward started to travel the world living in cities such as Santiago de Chile, Buenos Aires, Berlin and Los Angeles on a journey to explore the unknown. In 2017, LIA LIA made a striking debut with her first Single “Olymp” followed by “Kids” and “Yin Yang”, supported by The Independent, NME, Gorilla vs. Bear and The Line of Best Fit among many others.

SXSW Schedule



AEM is a new electronic classical pop band comprising of four permanent musicians: Xiao Ying (keyboard, vocal), LUKA (electronic control, vocal), and Long Fei (BASS, vocal). Band gathers a number of professional musicians, cross-over classical and popular, Academic and the public. It is based on the creation of classical, electronic, rock and other multi-element pioneer music, and performs cross-border cooperation performances in galleries, art exhibitions, and high-end brands. Occasionally, according to the needs of the work, other musicians who include rock, pop, electro-acoustic and classical fields will join in the show.

AEM is known as Art et Métier and is the name of a subway station in Paris, France. It is a Place where Xiao Ying and Luka used to be. AEM's formational plan can be traced back to about four or five years ago, but the formation of the official team was in 2016.

SXSW Schedule


3He, a electronic musician live in Beijing, China. His music stylefocus on IDM,Glitch,Ambiet, also includes Down TEMPLE,Techno,Minimal,Electronica, etc.

SXSW Schedule


Shao Yanpeng aka Shao, previously known under the moniker Dead J, is one of China’s leading electronic artists.

His first album Mental Imagery was released in 2005 under China’s largest independent music label ModernSky, followed by two more albums Mental Magic(2006) and Psychedelic Elephant(2008). Shao was named ‘Best Electronic Artist’ at the 2007 China Music Media Awards for his album Mental Magic. In 2011,Shao released his fourth album ‘Tíng,Tái,Lóu,Gé’.In 2015, he signed legendary techno label Tresor records, joined Tresor ranks as China’s first artist, and released new EP Doppler Shift Pt.1.

In addition to his personal projects, Shao is also a highly sought-after composer and sound designer. He was invited by Goethe Institute to re-compose the soundtrack for the classic German silent film Metropolis. Shao also has an ongoing cooperation with leading Chinese theater director Meng Jinghui and created many unique compositions for Meng’s most popular plays such as Rhinoceros in Love, Soft, To Live, etc. These works have been performed globally more than 3,000 times. The play To Live was performed in the Deutsches Theater in Berlin and Thalia Theater in Hamburg.

SXSW Schedule

The Upside Down

The Upside Down, an indie band coming from Chongqing, was formed in 2016. It includes 4 members. Their first album was released on May 7, 2017.

As some music magazines in China said, the first album of The Upside Down with diligent producing and serious attitude is so rare in this impetuous world. They’re wandering through varied music elements, with exquisite and Orphean arrangements and literary lyrics. The magical melody would hover over your mind in a casual moment,making you flow through a pure dream, romantic melancholia, and calm thoughts.

As a young band formed less than 2 years, The Upside Down has already appeared on many stages, such as Inmusic Festival, Changjiang International Music Festival, Nuart Festival, and Candy Mountain International Art & Music Festival… and was invited to perform at Apple Store in Apple x Beats activity. Their first album becomes a hit one in some music platform after releasing, and was recommended by Apple Music, QQ Music, Xiami Music, Baidu Music, and Street Voice… and was invited to record a TV show which called China’s Top Band. And they released their new EP in summer.

SXSW Schedule

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6:30 PM18:30

China Gathering VIP Opening Reception (Chengdu Night)

  • 301 West 2nd Street Austin, TX, 78701 United States (map)
  • Google Calendar ICS

You are invited to the China Gathering VIP Opening Reception (Chengdu Night) from 6:30 pm to 8:30 pm, right after the When Panda Meets Armadillo: City Forum of Chengdu & Austin. All the attendees of the Forum will stay and enjoy the night. At the reception, we will serve delicious Texan food and authentic Sichuan cuisine, presented by chefs from Chengdu. Traditional Chinese Tea Ceremonies will be performed and important speeches will be given by leaders from both countries. As a tradition, we are honored to have delegates from Consulate-General of the People's Republic of China in Houston, Office of the Texas Governor,  City of Austin. We are also honored to have Alibaba Group representatives, venture capitalists and KOLs of China tech community from InnoMap, Tencent Music Entertainment Group representatives, and Chinese musicians. Cocktails and Hors D’oeuvres will be provided.

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5:00 PM17:00

SXSW China Conference Day: Designing Digital Transformation Via Alibaba Cloud

王路平Luping Wang.jpeg

Luping Wang

Design Director, Alibaba Cloud

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Maxine Zhou

User Experience Designer, Alibaba Cloud

The Alibaba Cloud infrastructure is powering and hosting many current tech breakthroughs from healthcare, to finance, to manufacturing, to smart cities. But the success of this impressive infrastructure depends on strong design, which can be the deciding factor on whether a technology will be in fully incorporated into our lives or just go the way of Google Glass. Learn how the experts at Alibaba Cloud Design put together products and platforms that are both visually stunning and fully functional for the digital-only generation of global 21st century users.

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4:00 PM16:00

When Panda Meets Armadillo: City Forum of Chengdu & Austin

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We are thrilled to invite you to When Panda Meets Armadillo: Innovation, Culture & Technology Forum of Chengdu & Austin at Council Chamber of Austin City Hall (301 W 2nd St, 78701) on Friday, March 8th, from 4:00pm to 6:00pm.


As the fastest growing city in China, Chengdu is renowned for its openness, creativity, and liveliness. Chengdu is not only the hometown of pandas and spicy cuisines, but also the new hub of international trade, and the robust cradle of cultural and technological innovation. During SXSW 2019, Chengdu is going to send its first official large delegation to Austin, wishing to enhance the bond with the City of Austin.


The delegation is led by officials from Chengdu Municipal People’s Government and the delegates are key players from a variety of industries. To name a few, we are excited to have representatives from Southwest Jiaotong University, Codoon Smart Sport, technology companies specializing in drones and robotics, Chengdu Media Group, Chengdu News International Travel Agency, Chengdu International Culture and Art Center, XLY Museum of Modern Art, and many many more.


This year, the forum is jointly hosted by Chengdu Municipal People’s Government and China Gathering at SXSW. It will be a great opportunity to make critical connections with China’s most dynamic city, and expand your business realm. On the Forum, Mayors from both Chengdu & Austin will give a speech, and a panel with panelists from both cities will address problems and solutions to work in different cultures.  Please RSVP at your earliest convenience because the places are filled up pretty quickly.


If you can stay a little longer, right after the Forum, we are going to have the China Gathering VIP Opening Reception (Chengdu Night) from 6:30 pm to 8:30 pm. All the attendees of the Forum will stay and enjoy the night. At the reception, we will serve delicious Texan food and authentic Sichuan cuisine, presented by chefs from Chengdu. Traditional Chinese Tea Ceremonies will be performed and important speeches will be given by leaders from both countries. As a tradition, we are honored to have delegates from Consulate-General of the People's Republic of China in Houston, Office of the Texas Governor,  City of Austin. We are also honored to have Alibaba Group representatives, venture capitalists and KOLs of China tech community from InnoMap, Tencent Music Entertainment Group representatives, and Chinese musicians. Cocktails and Hors D’oeuvres will be provided.

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3:30 PM15:30

SXSW China Conference Day: Redefine Natural User Interaction

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Paul Fu

Senior Design Director of Alibaba International User Experience & Design

Natural human-computer interaction is the driver of the experience economy in the age of AI. From a numeric perspective, there are about 170 million users in China can use keyboard interaction, while 700 million users can interact with the mobile touchscreen. So the implementation of natural interaction, including voice, will potentially benefit 1.4 billion users. Through five sense digitization, natural interaction is realized by leveraging human natural interaction capabilities and AI technology. We will introduce the redefinition of natural human-computer interaction concept. Related new technology, application, and business use cases will also be discussed.

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12:30 PM12:30

SXSW China Conference Day: Delivery 2.0: The CaiNiao Smart Logistics Network

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Feng Mengyuan

User Experience Design Expert of CaiNiao Network

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Jean Cao

Senior User Experience Designer of CaiNiao Network

In China, Double Eleven Shopping Festival is Alibaba’s biggest commerce event of the year. For this event in 2017, sales of Tmall (the largest business-to-consumer retail platform in Asia reached 25.3 billion US dollars. Meanwhile, over three million logistics workers were needed to facilitate the hundreds of millions of parcels generated at this festival. On the basis of Intelligent cooperative Logistics platform, the CaiNiao Internet company completed the delivery of all parcels all over China within three days. In this session, we will show you the secret of CaiNiao Smart Logistics Network. You will also learn how we use Intelligent Design to create a better experience for many different scenarios and to avoid the damage to the environment caused by traditional logistics.

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11:00 AM11:00

SXSW China Conference Day: AI Creates Cashless Cities and a Borderless World

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Shanying Leung

Design Director of Ant Financial

Ant Financial is using AII (Artificial Intelligence Integration) to provide equal opportunities to hundreds of millions of users in China. This AII is not only helping to build cashless cities but also to create a borderless world in which more users can easily leverage services that are previously exclusive and unimaginable. Learn how this cashless system has changed day-to-day life in the Far East. Also, learn how these advances in AII technology will eventually transform payment ecosystems in other parts of the globe and make for a more connected human race.

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8:30 AM08:30

SXSW International Welcome Breakfast (Invitation Only)

  • Capital Ballroom, Omni Austin Hotel Downtown (map)
  • Google Calendar ICS

Join City of Austin to kickoff SXSW 2019 with a breakfast to welcome our international visitors into Austin for the experience of a lifetime. #ATXBound proudly presents this event to welcome our friends from all across the globe with over 200 international businesses, government and trade partners, and international investors. #ATXBound is a joint effort by the City of Austin and partnering Chambers of Commerce to promote international business opportunities for the Austin community. The breakfast will feature a short presentation with keynote speakers and showcase leading Austin entrepreneurs as they line the room to show off what their companies have to offer. 

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